Researcher of Digitalisation Research Group at Kaunas University of Technology (KTU), Lithuania. She works in various research projects funded by Lithuanian government and European Commission (e.g. 6th Framework, Interreg IVC, etc.) related to e-Business, e-Government. Ms. Vitkauskaitė is a Lecturer of Marketing at KTU School of Economics and Business. She delivers courses on Digital Marketing, e-Business, e-Government, Social Media Marketing, and Marketing in Virtual Environments. While advising student teams in later courses, she became Google Online Marketing Challenge Google+ Social Media Marketing winner in 2014-2016. Current research interests related to modelling of business processes, quality measurement of electronic services, cross-cultural issues on the web, social network sites, gamification, internet of things impact on business models.